FlexiQuiz - DM Mock Test 1

1. Which of the following statements is true with regards to Snapchat ?

A call to action can make the Snapchat captions compelling.

An @mention for influencers can make the Snapchat post interesting.

Use of different font sizes can help attract more followers.

2. Which one of these statements is correct?

98% of marketers confirm that offline and online showcasing are merging

Online marketing experts are paid upto 50% less than offline marketing professionals with similar experience

There may be a moderate decay in digital budgets with an normal decrease of 10% in digital marketing budget

Around 25% of the worldwide population is presently on the Internet.

3. Which of the following UTM parameters should be used to capture promo code of a campaign ?

utm_campaign

utm_source

utm_medium

utm_term

4. What is the advantage of using SEO over SEM ?

SEO can assist you target numerous more watchwords than SEM

SEM gets more clicks than PPC

SEM provides more value over times than SEO

Click through Rates & quality of traffic is more effective in SEO compared to SEM

6. Is it a good strategy for a company A to use current touch points like bulk Emails, Blogs, etc to increase its reach on social media ?

Maybe

Yes, but in not all cases

Definetly

8. What is the best method to grow your Instagram followers ?

Contistent posts

Third party tools

Seek help from influencers

Make your account public.

9. Which of these is the foremost imperative thought when doing trend analysis?

Are you using the correct channel for your campaign?

Are you using the proper keywords for your campaign?

How will you promote your content across your channels?

Are you promoting the proper content at the right time?

10. Which of the following options suits best for a company to choose Instagram over Snapchat ?

Photo curation

Optimized Search and reach

Brief Content

Good story telling

11. The main advantage of Twitter ads over Facebook / Linkedin ads is-

Twitter ads yield better ROI compared to Facebook / Linkedin Ads

Twitter Ads are deeply integrated in regular Twitter experience which does not intrude the users and give better ROI than Facebook / Linkedin Ads

None of these

12. How would you portray what multi-channel attribution does?

Gives the conversion credit to the primary click

Credits multiple channels in a weighted manner based on customer journey

Gives the change credit to the final click

Assigns equal rates for changes to each step

13. What is an ad group?

An ad group is a collection of related ads.

An ad group is a collection of related campaign settings and ads.

An ad group is a collection of related keywords and ads.

An ad group is a library of your ads grouped by category.

14. Which one of the following statements is true?

Facebook is fabulous for businesses that work within the consumer market

LinkedIn works best for B2B organizations

Pinterest is incredible for driving activity to your item catalog on your website

All the options

15. What is the best strategy for a book store to expand its reach and increase footfall by social media efforts ?

Create accounts on social sites like Facebook, Instagram and engage users

Reach out to prospective bloggers

List their store on major online aggregiators like Amazon, Myntra.

All of the above

16. Which of the following statements is not true ?

Pay Per Click (PPC) and Cost Per Click (CPC) are both forms of Cost Per Action (CPA)

Click Through Rate (CTR) is the number of Users clicking on the Ad or link divided by number of times that Ad or link is displayed.

Cost Per Mille (CPM) is commonly used to measure performance in advertising on Radio, Television, Newspaper, Print, OOH & Online Adv.

Call-to-Action provide baits to convert Visitors to Leads

17. Which of the following measurements will you use to measure the adequacy of your lead era campaigns?

Number of sales

Number of leads

Cost per lead

All of the above

18. Which of these isn't one of the essential building square of Google Analytics ?

Configuration

Collection

Reporting

Customization

19. Company A & B both have rise to number of fans & devotees on Facebook & Twitter. Company A overhauls 10 times a day on Facebook & 20 times on Twitter and all their overhauls are related to most recent bargains and offers whereas Company B upgrades 6 times a day on Facebook & 15 times on Twitter and as it were 50% of their overhauls are related to most recent bargains and offers whereas other half is as it were approximately fun and engagement related overhauled. Which company do you anticipate to produce more deals?

Company A

Company B

Can't tell

Insufficient data to answer

20. What are the key contemplations for individuals in deals while they utilize social media for offering (Social Selling)?

Build their proficient brand and after that position themselves as subject matter specialists in their field to construct credibility

Connect with their clients and prospects on LinkedIn and after that begin liking/commenting/sharing their posts

Avoid utilizing social media to sell

Check in case their clients are on social media and after that interface with them on the important social networks

21. Which of the followign tools are used to perform keyword search ?

Adword keyword tool

Google insights

Word Tracker

All of the above

22. Which metrics would you choose to measure the performance of your lead generation campaigns ?

Number of Leads

Cost Per Lead

Cost per Acquisition

Lead to Sale conversion

23. Which of the following components of social research is correct ?

Audience, Competitive, Industry trends, Social trends

Media trends, social trends, Audience, Cultural Trends

Audience, Industry Trends, Competitive, Cultural Trends

Audience, Cultural trends, Industry Trends, Media trends

24. Which of the following statements is true if a company wants to better leverage Tik Tok ?

Tik Tok have traditional display ad space which can be used by companies to showcase brands.

Companies can take advantage of Tik Tok challenges and contests to generate brand content.

Both are true

Both are false

25. What is the advantage for an advertiser if they have different search and display network campaigns?

Have more budget control and expenditure across campaigns

More control over CPA bids

Have separate Display and Search Bids

Target placements are more accurate

27. What are the two sorts of focusing on that can be done with PPC advertising?

Reaching individuals by demography and by interest

Reaching new prospects and using remarketing

Reaching users who have searched and visited the website

Reaching users through retargeting and remarketing

28. What is the correct way to handle negative critisism on social media ?

Disregard the complaints

Bribe the clients who are complaining to closed up listen to their complaint

Address & resolve their queries be forceful

Boycott those who complaint against your ad

29. In order to attract new customers and create transaction, the goal of marketing is to _____________ customers and grow business!

Retain

Encourage

Entertain

Recognize

30. Which of the following is a limitation with Instagram ?

Difficult to grow followers

Non interactive posts

Too many obstruction in advertising

DM Mock Test 1

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