FlexiQuiz - Real Estate Brokerage: A Management Guide, Unit 1

Which of the following is the MOST accurate description of today’s house-seeking consumers?

Little diversity

More men searching for a home

More diversity

Little interest in owning a home

How did the subprime mortgage problem affect the U.S. economy?

Housing prices decreased.

Stock market crash stimulated interest in real estate investment.

It created jobs in the construction industry.

Home equity increased.

Real estate companies are different from other business enterprises because they

have little contact with the average consumer.

make their own products.

are less regulated by the government.

have no control over the products they sell.

What is the key factor that has driven real estate companies to ask, “What is our role?”

More demands by Asians and Hispanics

Aging population

Evolving role of the internet

Investigations by the Department of Justice

The internet has changed the real estate industry into

the realm of social services.

a brick-and-mortar business.

an information business.

construction venues.

What type of business model do consumers of today expect and demand?

One-size-fits all service models

Supplier controls the selection of products and services offered

A geocentric market with little or no input from a larger market

Products and services tailored to consumer demand

Some consumers are willing to purchase and pay only for services they want. As a result, real estate companies have

adopted alternative pricing models.

increased transaction-based fees.

bundled their services into one package.

restricted their core services.

What is the primary reason that real estate companies continue to support fixed real estate office locations?

Real estate licensees expect to work in an attractive office.

State regulations require fixed office locations.

Companies can attract better quality listings and buyers.

Consumers demand attractive office space.

What is the advantage of hiring sales agents as employees as opposed to hiring them as independent contractors?

The senior management team will have less supervisory responsibilities.

Employees cost less.

Management has more control over sales activities.

More people can be hired, thus increasing sales.

Companies, including real estate offices, often suffer from an “age divide,” which refers to

the melting pot of cultures and generations.

the gap between the older entrenched senior management and lower-level younger people.

traditional 35-year “gold watch” retirements.

the gap between the youthful senior management and older sales staff.

Answered 0 of 10 (0%)

Submit