Let me tell you about a case study that’s often as an example of how a win-win situation can be negotiated by both parties. Tony was a computer designer who had come up with a great idea for a computer game. But his problem was that he afford to quit his job while he worked on the game because he to make a living for his family. He it would probably take him about a year to actually complete the for the game, if he worked in his spare time. Okay, well, he put together a and took it to a multinational company that had several successful computer games. But the problem was that the company made him a very low ; just a thousand dollars a month for twelve months. And that would have paid his bills during the time that he would have working on the program, he knew that the game had a huge for return on the company’s investment. So he felt like he would be taking all the risk having the opportunity to share in the reward. But when the company to give him any additional upfront money, than instead of getting angry, Tony went back with a counter offer. He to accept the twelve thousand dollars as an advance on the profits that he expected the game to . And he suggested that they share the future revenues in a ratio of forty to sixty; forty percent for Tony and sixty percent for the company. The company was interested, but to Tony that they would be investing over a million dollars in order to produce and market the game and need a larger share in order to proceed. So they agreed on a thirty seventy split. And as it happened, the game was a big success. The company made a huge and Tony was able to quit his regular job and start his own game design company. So, everybody won. They were both able to minimize their risk and increase their profits.