1. Why is understanding why customers pay for a product or service important?

2. The loss leader strategy involves:

3. Which of the following is a characteristic of achieving product/market fit?

4. Which strategy involves offering an option to upgrade to a premium version to capture revenue?

5. What is the revenue sales channel where companies sell products to individual consumers through intermediaries like retail stores?

6. What is defined as a company’s Unique Value Proposition?

7. Earning fees by facilitating transactions between buyers and sellers

8. Which of the following is NOT a revenue stream?

9. Which company utilizes a D2C sales channel?

10. In the context of business revenue, what does "churn" refer to?

11. Recurring revenue streams are generally viewed as:

12. Which of the following is an example of a one-time revenue stream?

13. Higher transaction amounts and potentially recurring revenue streams is a common characteristic of ______sales.

14. The criteria to recognize revenue include all the following EXCEPT:

15. Which of the following is an example of a company generating advertising revenue?

16. Which revenue strategy involves a company curating users around a specific topic for purposes of monetization?

17. High levels of customer satisfaction and loyalty typically means a startups has achieved product/market _____.

18. Which sales channel involves selling directly to consumers without any intermediaries?

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