1. Why is understanding why customers pay for a product or service important?

2. Earning fees by facilitating transactions between buyers and sellers

3. Recurring revenue streams are generally viewed as:

4. Which of the following is an example of a one-time revenue stream?

5. High levels of customer satisfaction and loyalty typically means a startups has achieved product/market _____.

6. What is the revenue sales channel where companies sell products to individual consumers through intermediaries like retail stores?

7. Which sales channel involves selling directly to consumers without any intermediaries?

8. The loss leader strategy involves:

9. Which company utilizes a D2C sales channel?

10. The criteria to recognize revenue include all the following EXCEPT:

11. In the context of business revenue, what does "churn" refer to?

12. What is defined as a company’s Unique Value Proposition?

13. Which revenue strategy involves a company curating users around a specific topic for purposes of monetization?

14. Which strategy involves offering an option to upgrade to a premium version to capture revenue?

15. Higher transaction amounts and potentially recurring revenue streams is a common characteristic of ______sales.

16. Which of the following is NOT a revenue stream?

17. Which of the following is an example of a company generating advertising revenue?

18. Which of the following is a characteristic of achieving product/market fit?

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